11 Oct Work-Work speeds growth of gaming companies
Gaming hub Work-Work recently was awarded a grant from Arts Council Norway to help get gaming companies investor-ready by accelerating growth and moving to market faster. Work-Work and 657 Oslo are long term friends and collaborators.
The gaming industry in Norway accounts for a small fraction of the gaming industry in Sweden, Finland or even Iceland. Founded in 2015, Work-Work aims to change this by creating a regional arena that drives product quality while connecting investor, publisher and company networks.
“A lot of Norwegian gaming companies have weak expertise in business development. As a result of that, they do not succeed in getting private investors. On the other hand, private investors lack expertise and insight into the gaming industry. The two combined creates an incredibly high-risk picture of the industry”, says Sverre Torp Solberg CEO of Work-Work.
Work-Work’s new one-year program in Trondheim is designed to remove the barriers that lead to underdeveloped projects that typically fall behind due to a lack of speed, scale, financing and commercial distribution channels.
“By connecting networks between investors and companies, and creating a regional arena for the gaming industry, we want to increase the competence of the companies and make investors ready to step into what is today an unknown industry to many”, Solberg explains.
Selected companies will develop business plans and work with pilot customers to gain user and market insights. They also will have an opportunity to attend key industry events such as the Norwegian Game Awards in Trondheim and the Konsoll Game Fair in Bergen. After completing the program, the companies will be better equipped to go to market with fine-tuned strategies and attract funding.
Both new and established companies and gaming enthusiasts are invited to join the Work-Work community and attend local events, apply for funding, demonstrate new projects and get feedback. Visit the café and bar to celebrate a big, new sale, seek advice for solving challenges and get to know other industry players.
“Our hypothesis is that if we succeed in this work, we will be able to take more companies faster from idea to market, and hopefully establish a working model that can also be adapted to other creative industries. We are now obviously very pleased to see that the government in their new budget, is investing more in building up a previously forgotten industrial sector”, concludes Solberg.