This is the time investors should look more at creative industries

Investor and media software entrepreneur, Andy Chen, sees clear investment potential in CreativeTech.

The reputation of Scandinavian creative industries is growing more than ever, and investors should pay attention, explains Chen, an active angel investor and advisor to venture and private equity firms.

“What the creative industries were ten years ago is not what it is today. There’s a lot more options, vehicles and channels to create. Today, with technology, you can bring anything you imagine to life,” says Chen whose company, Tidal, pioneered streaming and was acquired by RocNation / Jay-Z in 2015.

However, investing in the creative industries is underrated, according to Chen who serves on the World Economic Forum as a global advisory council for media and technology.

“The day investors stop seeing it as an asset class or a specific category to invest in, and rather see it as an ingenious and passionate creation of something that did not exist before, it will get attention it deserves,” emphasizes Chen, now CEO of food & beverage SaaS leader, Weorder.

There is still a way to go to educate people on what the creative industries are. As awareness of the sector grows, it will attract even more entrepreneurs and investors, according to Chen.

This Fall, 657 Oslo will tour Norway together with DNB, Virke and SANDS and others partners looking for the best and most promising startup companies within CreativeTech in Norway. We do this to create a showcase for investors, partners, and the startup community.

Do you work in or know about a creative industry startup that uses technology to scale? Check out CreativeTechHunt for registration and tour information.